It seems that just about everyone is talking about artificial intelligence (AI) these days. According to a recent article by writer Shaun Sutner on the SearchHR Software website at the upcoming 20th annual HR Technology Conference and Exposition, AI along with HR benefits automation is will probably be getting the lion’s share of attention as to what’s going on in the industry.

John Sumser, principal analyst at the independent consulting firm HRExaminer, and fellow conference speaker and panelist, Mollie Lombardi, co-founder and CEO of Aptitude Research Partners, an independent HR tech consulting firm in Boston believes that there are going to be plenty of other hot industry topics on nearly everyone’s minds. Not only are AI and benefits automation generating interest among HR professionals but also the new technologies surrounding payroll and compensation management and using those same technologies to manage them.

What AI Means for HR Professionals

Because many of the companies offering these new technologies to HR professionals and classifying them under the heading of AI, Sumser offers a clearer definition of what AI is and what it means to the industry. AI, he said, is “the essence is tools that reduce the amount of time the customer has to spend in the software and increase the value the customer gets out of the software. That’s really what people mean when they say artificial intelligence.”

What AI does is to help HR professionals further automate HCM functions to be more efficient across the board. In a recent report conducted by Sumser that encompassed 30 separate companies that develop applications for HR and core HCM applications, all of these are integrating AI for use by HR professionals.

Among those that Sumser included in his report were Ultimate Software, Ceridan Kronos, Cornerstone, and Workday in addition to other companies such as IBM, Salary.com, Smart Recruiters and Burning Glass. Sumser feels that those who have been in the game longer are bigger than startups and who have data to back up their product are going to be the real winners in the HR artificial intelligence software development arena.

The exhibition will have approximately 421 exhibitors at the largest U.S. HR technology show. Among the big players in the talent acquisitions game that will be in attendance are Google and LinkedIn. Lombardi feels that the real difference will come down to what she has dubbed as “the war for user experience.”

According to Lombardi, the big software development and core HCM firms have the data and resources in place that allow them to create a complete user experience. This experience can perform tasks such as integrating payroll, attendance, time management, employee review processes and talent acquisition across a single platform. Organizations and companies that are in the market for such HR solutions are especially on the lookout for those which can be integrated into larger, pre-existing systems. The companies that can do this, says Lombardi,” want to be the iPhone to your app.”

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